We train client service teams so insurance business can grow

Our training programs create best-in-class client service professionals who deliver the expertise clients deserve. Whether new hires or seasoned pros, Client Service Academy graduates lead clients with clarity, confidence and control.

Journey A

Trusted by firms who show — not just say  — that their people are the difference

Understaffing and Undertraining Drains Energy, Erodes Talent, and Hurts The Bottom Line.

We Hear These Challenges from Every Broker, Big and Small.

 

  • Salespeople are bogged down in client service.
  • Client Service teams are too busy to take on new clients.
  • 50% of the current insurance workforce will retire over the next 15 years creating a significant talent drain. 
  • Firms need more people but teams are too stretched to get them up and running.
  • Remote or hybrid work has disrupted existing training - formal or informal.
  • High-performers won’t stay if they don’t have qualified support on their books of business.

 

This is why we started GenuineShift.

Optimized for client service teams

Created and coached by industry experts

Packed with practical lessons

Tailored to enhance professional confidence

Big Changes start with small shifts.

 

Building effective, high-performing client service teams is a growth strategy. Shift your training, grow your business.

GenuineShift’s Client Service Academy empowers teams to lead confidently, solve complex challenges, increase capacity and drive real impact. Our programs help client service professionals shift from reactive responders to proactive advisors.

Mitigate Risk with GenuineShift: Our industry-leading programs will accelerate your growth.

CAPACITY

Increasing a team’s capacity to say 'yes' to new work drives profitability. Enhance team efficiency and skill to boost firm revenue and operate with greater agility. Our programs equip your team to delegate effectively, streamline workflows, and reset mindsets — ultimately empowering them to take on more without sacrificing quality.

COMMUNITY

Investing in professional development builds a resilient team. Connect them to nationwide best practices where they’ll learn and practice with top practitioners and reenergize their careers.

Our cohort programs create a broader peer community. Team members foster resilience and gain confidence knowing their challenges are industry-wide.

CONSISTENCY

Implementing consistent employee benefits-specific training relieves leaders of pressure to solve onboarding and upskilling. Level-set the knowledge and skills employees need to thrive.

Our content delivers practical and actionable client lifecycle knowledge they can use right away. Videos are concise and to the point, and activities are designed to encourage habit change.

CREDIBILITY

Introducing training with measurable learning outcomes closes knowledge and skill gaps. Equip managers with tools to support real-world applications and drive results because the business is too complex for one-and-done training.

Our programs include resources to help maximize investments and foster real behavior change in how employees approach their colleagues and clients.

Meet GenuineShift Founder & CEO Jenn Walsh

With 35 years of hands-on experience, Jenn Walsh has driven growth as a salesperson, agency owner, business development leader, and strategic consultant. Her deep expertise in Employee Benefits across insurance carriers, full-service brokerages, and national industry associations ensures she knows exactly what client service teams need to be successful.

An industry expert, sought-after coach, workshop and keynote speaker, Jenn brings her authenticity, candor, and empathy to help employees become truly team-, role-, and client-ready.

REAL PEOPLE - REAL RESULTS

{Brand name} members get results every day.

 
 
 
 

What Our Members Say About Us

Read some of the benefits our members are getting from {brand name} every single day.

Frequently asked questions:

We know what post-training success looks like:  everything is designed with the post-program world in mind. Every GenuineShift program includes practical tools and tips for managers, ensuring they can support their team members long after training. These resources help you maximize your investment and foster real behavior change in how employees approach their colleagues and clients.

Our programs are created and coached by industry veterans who have worn every hat —from sponsors and producers to managers and employees. We get the challenges client service teams face and the complex role they play in helping clients protect their employees. 

Our focus is on delivering practical, down-to-earth advice that’s directly applicable at any stage of the client lifecycle. Our goal is to move employees from struggling to succeeding, showcasing the true career potential in the Employee Benefits industry.

Everyone in the industry says they’re 'too busy,' yet everyone also agrees their teams need training. If nothing changes, nothing changes.

We get it—we’ve been in the trenches for decades. That’s why our approach is practical and efficient. Each lesson gives employees actionable knowledge they can use right away. Videos are concise and to the point, and activities are designed to encourage habit change, reflection and strengthen team connections.

Plus, our 'Finding Time to Do the Work' module in the Account Manager and Account Executive Academies gives participants hands-on strategies to manage their workload, both during the program and on the job.

The shift to remote work has made employee development and growing firm culture more challenging, making accidental training and informal mentoring unreliable. Meanwhile, 93% of organizations are worried about employee retention.

Your leaders can’t afford to overlook the link between effective training and better recruiting and retention.

We will handle the foundational training for your newest employees, so your managers can focus on role-specific and firm-specific skills. Our programs provide measurable outcomes, giving managers early insight into how employees process information, follow directions, and take initiative.

Employees want to learn and take on new challenges—investing in your top talent boosts retention, improves client service and keeps recruitment costs down.